When you buy Pura Vida Coffee, you get more than a great cup of coffee. Pura Vida coffee is made from 100% Arabica beans, handpicked in the mountains of the world's premier coffee-growing regions and then slow roasted in small batches. Our premium beans provide unsurpassed flavor and fullness. Because Pura Vida specializes in Fair Trade and organic coffee, you help a farmer sustain his family and protect the environment with every cup you drink.